PublicMind Polling, Surveys, Market Analysis


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For Immediate release July 23, 2014,                                      7 pages

Contact:  Dan Cassino 973-896-7072           @dancassino

The more people think they know about Common Core, the less they do

While it’s been a hot issue in many states and among some segments of voters, people in New Jersey haven’t heard much about the Common Core standards for education. But, according to the most recent statewide survey of Garden State residents from Fairleigh Dickinson University’s PublicMind, people who have heard more about the new curriculum standards are much more likely to have misconceptions about them.

Forty-four percent of New Jersey residents say they have heard nothing at all about the Common Core, and only about one-third (32 percent) say they’ve heard “some” or “a lot” about it. Parents are more likely to have heard about them, with 20 percent of people with kids under 18 saying they’ve heard a lot about the standards, compared with just 12 percent with adult children or no kids at all.

This lack of information about the new standards means that most people have not formed an opinion about it yet. A majority (55 percent) say they do not know whether they approve of them or not, and the remainder are split between approval (19 percent) and disapproval (26 percent). Of the people who say they have heard “some” or “a lot” about the curriculum standards, 54 percent disapprove of them, and only 28 percent approve.

“Much of the information that’s been out there about Common Core has been very negative,” said Dan Cassino, a professor of political science at Fairleigh Dickinson, and PublicMind survey analyst. “So it’s not surprising that more information is related to more negative attitudes.”

New Jersey is among 39 states that have adopted the Common Core curriculum, but only 29 percent of those polled know that New Jersey is using the new guidelines; 17 percent incorrectly say that New Jersey is not, and the majority (54 percent) admit they don’t know. Parents (41 percent), and those who say that they’ve heard a lot about the Common Core (59 percent) were more likely to know that New Jersey has adopted the standards. First announced in 2009, Common Core describes what students are supposed to know at each grade level in English and mathematics in order to prepare them for college.

“The Common Core standards themselves seem fairly innocuous,” said Cassino. “But in the absence of real information about them, people have attached all sorts of controversy to them.”

Most people in New Jersey admit that they don’t know if certain topics are covered in the Common Core, but those who say that they know something about the curriculum standards are often wrong. For instance, 30 percent say that the standards include sex education; only 12 percent correctly say that they don’t. Similarly, 26 percent say that evolution is part of the Common Core, 27 percent think that global warming is included, and 32 percent think that the American Revolution is covered. None of these topics are actually in the standards.

Interestingly, people who say that they’ve heard about the standards aren’t any better at answering these questions. Forty-three percent of them say that the Common Core includes sex education, compared to 25 percent of respondents who’ve heard less. Similarly, 37 percent of people who say that they’ve seen a lot about the Common Core say that they include evolution, compared with 21 percent who say that they haven’t seen much about the standards. This pattern extends throughout all of the questions about what’s included in the standards: the more that people say that they’ve heard, the more likely they are to say that controversial topics are included in the Common Core standards.

“It looks like Common Core has become a proxy fight over curriculum,” said Cassino. “People are rightly concerned with what’s being taught in classrooms, and they’re putting that concern into their beliefs about Common Core.”

Aside from the specifics of Common Core, New Jersey is divided on the general principles underlying the push to create uniform national standards for Math and English. For instance, residents are split on the question of who should be taking the lead in making education policy. In this question, respondents had four choices: the federal government, state government, local governments, or school officials. For Democrats and independents, school officials were most popular choice, with 39 percent of Democrats and 42 percent of independents wanting them in charge. Republicans were less likely to want school officials in the lead (29 percent), and more likely to want local government to make policy (28 percent). In addition, 14 percent of Democrats think Washington should take the lead, in comparison to 9 percent of Republicans and just 3 percent of independents.

“The question of curriculum control comes down to trust,” said Cassino. “Republicans are less likely to trust teachers, and certainly don’t trust the federal government to control curricula, so local government seems like a good compromise.”

New Jersey is also divided on the issue of how results from the standards should be used, with a majority saying that it’s unfair to punish or reward teachers based on how their students do on standardized tests. Only 20 percent of New Jersey voters say that it’s fair to punish teachers based on how their students do on standardized tests, with 74 percent saying that it’s unfair. New Jersey residents are more willing to say that teachers should be rewarded for their students’ performance on the tests (42 percent), but they’re still in the minority: 54 percent say that teachers shouldn’t be rewarded for their students’ good performance. Democrats and public employees (many of whom are teachers) are more likely to say that teachers shouldn’t be rewarded, or punished, based on how well their students do on tests.

“The divide on Common Core reflects a philosophical divide on how we should be approaching education,” said Cassino. “There’s no consensus whether there should be standards at all, or what should be done with them, so any standards are going to be a lightning rod.”

The Fairleigh Dickinson University poll of 819 New Jersey residents 18 and older was conducted by telephone with both landline and cell phones from July 14 through July 20, 2014, and has a margin of error of +/-3.4 percentage points.

Methodology, questions, and tables on the web at:

Radio actualities at 201.692.2846                For more information, please call 201.692.7032


The most recent survey by Fairleigh Dickinson University’s PublicMind was conducted by telephone from July 14 through July 20, 2014 using a randomly selected sample of 819 residents 18 and older. One can be 95 percent confident that the error attributable to sampling has a range of +/- 3.4 percentage points. The margin of error for subgroups is larger and varies by the size of that subgroup. Survey results are also subject to non-sampling error. This kind of error, which cannot be measured, arises from a number of factors including, but not limited to, non-response (eligible individuals refusing to be interviewed), question wording, the order in which questions are asked, and variations among interviewers.

PublicMind interviews are conducted by Opinion America of Cedar Knolls, NJ, with professionally trained interviewers using a CATI (Computer Assisted Telephone Interviewing) system. Random selection >is achieved by computerized random-digit dialing. This technique gives every person with a landline phone number (including those with unlisted numbers) an equal chance of being selected.

Landline households are supplemented with a separate, randomly selected sample of cell-phone respondents interviewed in the same time frame. The total combined sample is mathematically weighted to match known demographics of age, race and gender.


The following tables are based on all respondents in the sample.


Exact Question Wording and Order

US1 and US2 saved for subsequent release


NJ1 and NJ2 released July 22, 2014


EDUC1                        Now let me ask you about something called the Common Core. How much have

you heard about educational reform known as the Common Core State Standards Initiative?

1          A lot

2          Some

3          Just a little

4          Nothing at all

8          DK/Refused (vol)


EDUC2                        As far as you are aware, is the Common Core State Standards Initiative supposed

to establish standards for what all children should learn OR establish standards for how all

teachers should teach? [Rotate]

1          Standards for what children should learn

2          Standards for what teachers should teach

3          Both (vol)

4          Neither (vol)

8          DK/Refused (vol)


EDUC3                        As far as you are aware, are New Jersey public schools using or NOT using the

Common Core [Rotate]?

1          Are using the Common Core

2          ARE NOT using the Common Core

8          DK/Refused (vol)


EDUC4                        In your opinion, who should take the most leadership in making educational policy? [RANDOMIZE LIST FOR OPTIONS 1 THRU 4]

1          The federal government

2          The state government

3          Local governments like towns and cities

4          School officials like teachers and principals

5          Parents (vol)

6          Students (vol)

7          Combination (vol) [Ask “IF you had to pick just one…”]

8          DK/Refused (vol)


EDUC5            From what you’ve heard about it, do you approve or disapprove [RANDOMIZE] of the new Common Core Standards initiative?

1          Approve

2          Disapprove

8          DK/Refused (vol)



EDUC6                        To the best of your knowledge, does the Common Core include teaching regarding … [Rotate]

EDUC6A         Sex education?

EDUC6B         Evolution?

EDUC6C         Global Warming?

EDUC6D         The American Revolution?


1          Yes

2          No

8          DK/Refused (vol)


EDUC7A          Do you think it’s fair to punish teachers based on how well their students do on standardized tests?

1          Yes

2          No

8          DK/Refused (vol)


EDUC7B          Do you think it’s fair to reward teachers based on how well their students do on standardized tests?

1          Yes

2          No

8          DK/Refused (vol)


Sample Characteristics




N = 819; MoE = +/- 3.4























African American











Party (with leaners)