PublicMind Polling, Surveys, Market Analysis

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For immediate release  Monday, March 3, 2014        13 pp.

Contact: Krista Jenkins  908.328.8967 (cell) or 973.443.8390 (office); kjenkins@fdu.edu

2014 Winter Report on New Jersey Consumer Confidence

The Status Quo: Consumer Confidence Remains Uneasy

The most recent statewide survey from Fairleigh Dickinson University’s PublicMind finds Garden State residents begin 2014 with financial outlooks that are similar to those expressed in 2013. A plurality (48%) believe the coming year is likely to bring with it personal finances that will remain unchanged from where they are today, with a third (30%) who anticipate improvement and around a fifth (17%) who think their finances will worsen. A year ago, 42 percent expected stasis, 34 percent expected things to improve, and 20 percent expressed pessimism.

The same finding applies to Garden Staters’ retrospective evaluations of their personal finances. A year ago, a fifth (18%) said things had gotten better for them in the previous year and that number today comes in at 15 percent. Half (52%) said 2012 had brought with it little change, while 58 percent say the same about 2013. And a third (30%) said 2012 brought with it worsened finances, with 27 percent saying the same about 2013.

“We’ve certainly seen stronger numbers in both prospective and retrospective evaluations of one’s personal finances,” said Krista Jenkins, director of PublicMind and professor of political science at FDU. “On the one hand, things don’t seem to be worsening. But at the same time, the long-awaited economic recovery still seems slow to arrive in New Jersey.”

Unemployment in the state (7.3%) remains high relative to the national average (6.6%), and this is borne out in the experiences of survey respondents. Almost half (48%) say they or someone they know – a close friend or relative – lost a job in the past year. The youngest cohort are the most likely to have direct or indirect experiences with recent unemployment (62% among those 18-29, versus 50% or less for older cohorts).

Despite the “glass half empty” economic outlook, there are signs in the data that point to a more hopeful landscape. Respondents were asked what they did over the past year in regard to major purchases, vacations, and other large ticket expenditures. With the exception of travel and credit card expenditures, respondents engaged in more spending than they anticipated doing a year ago. A year ago 16 percent said they planned to purchase or lease a new car in the coming year. When respondents were asked if they HAD purchased or leased a car in the past year, a full quarter (25%) reported doing so, a difference of nine percentage points in the positive direction. Sizably more (31%) also bought a computer in the past year than respondents anticipated doing so. It’s also notable that over half say credit card payments do not represent a sizable challenge to their bottom line (53%).

“Another way of looking at how people are feeling about their personal finances is through their behavior over the past year. Although not all of the indicators are positive, there is some evidence to suggest the past year allowed for more discretionary spending than anticipated,” said Jenkins. “Travel, however, seemed to be thrown overboard more quickly than other, more tangible items.”

As for how the outlook for discretionary spending in the coming year stacks up against what people said a year ago, there’s little change. Across the board, from car purchases to buying or refinancing houses, there’s little movement in anticipated expenditures from 2013 to 2014.

Meanwhile, the composite Index of New Jersey Consumer Intentions -- what New Jersey consumers think they will do in the way of purchasing and investing -- is 38, a number that is virtually identical to January 2013 (39). The index can range from 0 to 100. The composite Index of New Jersey Performance – what consumers actually did in the past year – is 35, virtually unchanged from a year ago (34). Typically, in stable times the difference between the two measures is between one and five points. During bad times, such as 2009 and 2010, the difference is more than 10, indicating that consumer intentions were quite inconsistent with their actual spending patterns over the past year. Currently, the difference is within the five point range, which suggests that consumers are in a good position to predict their spending in the months ahead. 

Regarding the housing market, Garden State residents are decidedly more optimistic about housing prices for the first time in years. Although there was no increase in the number of respondents who anticipate housing to increase in the coming year, there was a significant drop off in the number who believe the market will continue to tank in their area. A year ago, more than a third (38%) said 2013 would likely bring with it a reduction in home values in their area. Today, that number is down to five percent, a more than six-fold decrease from what it was in 2013, and the first time since 2004 those who believe housing prices will decrease is in the single digits.

“Before any major recovery can occur, stabilization is key.  These numbers suggest that at least in public perception, the housing market appears to be turning the tide on its seemingly persistent march to depressed values,” said Jenkins.

And finally, opinion is divided over the health of the business community in the state, both retrospectively and prospectively. Although a plurality (38%) believe the environment for business has worsened over the past year, about a quarter believe the conditions improved (28%) or stayed the same (26%) in 2013. A plurality (42%) believe stability will define 2014, with more who believe it will improve (32%) than worsen (19%) in 2014. However, it’s notable that pessimism about the year ahead continues its downward trend. A year ago, in 2013, 39 percent said they thought the year ahead would bring an improvement for business and industry in the state, a number that was down considerably from where it was a year prior, in 2012 (54 percent).

“The full impact of the Affordable Care Act is not yet known, so perhaps the changing nature of healthcare is affecting residents’ attitudes toward business in the state,” said Jenkins.

 

The Fairleigh Dickinson University poll of 676 registered and unregistered voters statewide was conducted by telephone using both landlines and cell phones from January 2 through January 10, 2013, and has a margin of error of +/-3.8 percentage points.

 

Radio actualities at 201.692.2846                For more information, please call 201.692.7032

 

Methodology

The most recent consumer survey by Fairleigh Dickinson University’s PublicMind was conducted by telephone from January 20 through January 26, 2014, using a randomly selected sample of 676 registered and unregistered voters in New Jersey. One can be 95 percent confident that the error attributable to sampling has a range of +/- 3.8 percentage points. The margin of error for subgroups is larger and varies by the size of that subgroup. Survey results are also subject to non-sampling error. This kind of error, which cannot be measured, arises from a number of factors including, but not limited to, non-response (eligible individuals refusing to be interviewed), question wording, the order in which questions are asked, and variations among interviewers.

PublicMind interviews are conducted by Opinion America of Cedar Knolls, NJ, with professionally trained interviewers using a CATI (Computer Assisted Telephone Interviewing) system. Random selection >is achieved by computerized random-digit dialing. This technique gives every person with a landline phone number (including those with unlisted numbers) an equal chance of being selected.

Landline households are supplemented with a separate, randomly selected sample of cell-phone respondents interviewed in the same time frame.  The total combined sample is mathematically weighted to match known demographics of age, race and gender.

Table 1A: Personal finances in the year ahead

Now looking ahead--do you think that a year from now you (and your family living there) will be better off financially or worse off?

 

All

 Employment

Age

Housing

Race

 

Emp

Not empl

Ret

18-29

30-44

45-59

60+

Own

Rent

White

Nonwhite

Better

30%

32

39

15

46

34

33

16

24

42

24

44

Same

48%

46

39

59

39

43

45

58

52

35

51

40

Worse

17%

18

13

16

12

16

16

19

17

16

20

10

Unsure

6%

4

8

9

2

6

6

7

6

6

5

6

Table 1B: Personal finances in the year ahead – trend

Now looking ahead--do you think that a year from now you (and your family living there) will be better off financially or worse off??

 

Better

Same

Worse

Unsure

Current

30%

48%

17%

6%

2013(June)

51%

19%

20%

10%

2013 (Jan)

34%

42%

20%

4%

2012 (Aug)

38%

19%

26%

17%

2012 (Jan)

47%

18%

19%

15%

2011 (Oct)

38%

19%

30%

12%

2011 (Apr.)

40%

16%

30%

14%

2011 (Jan.)

46%

14%

27%

13%

2010 (Oct.)

41%

17%

29%

13%

2010 (April)

43%

16%

29%

12%

2010 (Jan)

48%

14%

23%

14%

2009 (Oct)

46%

15%

25%

15%

2009 (Jul)

45%

14%

32%

10%

2009 (Apr)

44%

14%

28%

14%

2009  (Jan)

46%

16%

25%

13%

2008 (Oct)

37%

16%

29%

18%

2008 (Jul)

34%

14%

36%

16%

2008 (Mar)

40%

15%

35%

10%

2008 (Jan)

37%

19%

33%

12%

2007

42%

22%

27%

10%

2006

42%

18%

30%

11%

2005

52%

17%

19%

12%

2004

55%

19%

15%

11%

 

Table 2A: Personal finances in past year

We are interested in how people in New Jersey are getting along financially at the present time. Would you say that you (and your family living there) are better off or worse off financially than you were a year ago?

 

All

 Employment

Age

Housing

Race

 

Emp

Not empl

Ret

18-29

30-44

45-59

60+

Own

Rent

White

Nonwhite

Better

15%

19

10

9

30

17

14

11

14

20

13

21

Same

58%

57

51

65

56

51

58

63

61

49

58

56

Worse

27%

24

40

26

14

30

29

26

25

30

28

23

Unsure

0%

0

0

1

0

1

0

0

0

1

0

0

 

Table 2B: Personal finances - trend

Would you say you and your family living there are better off or worse off financially than you were a year ago?

 

Better

Same

Worse

Unsure

Current

15%

58%

27%

0

2013 (June)

37%

31%

31%

0

2013 (Jan)

18%

52%

30%

0

2012 (Aug)

26%

30%

43%

1%

2012 (Jan)

32%

27%

41%

1%

2011 (Oct)

23%

26%

51%

0%

2011 (Apr)

26%

27%

45%

1%

2011 (Jan.)

25%

26%

48%

1%

2010 (Oct.)

21%

21%

56%

1%

2010 (April)

21%

32%

46%

1%

2010 (Jan)

18%

28%

54%

1%

2009 (Oct)

14%

30%

53%

2%

2009 (Jul)

15%

24%

59%

1%

2009 (Apr)

17%

23%

60%

0%

2009 (Jan)

13%

28%

58%

1%

2008 (Oct)

13%

27%

58%

2%

2008 (Jun)

20%

23%

54%

3%

2008 (Mar)

25%

23%

49%

2%

2008 (Jan)

27%

30%

41%

2%

2007

30%

34%

35%

1%

2006

35%

30%

35%

1%

2005

37%

31%

31%

2%

2004

36%

32%

30%

2%

 

Table 3: Unemployment

And what about your personal experience…have you or any one of your relatives or friends lost a job in the past year?

 

All

 Employment

Age

Housing

Race

 

Emp

Not empl

Ret

18-29

30-44

45-59

60+

Own

Rent

White

Nonwhite

Yes

48%

48

67

34

62

50

53

37

48

52

46

54

No

51%

52

33

65

38

50

47

63

52

48

54

46

DK/Ref

0%

0

0

1

0

0

0

0

0

0

0

0

 

Table 4: Consumer performance and intentions

In the past year (2013) did you…?

 

2013

Actual

2013 Intent

Change

Buy or lease a car

25%

16%

+9

Purchase stocks or other types of investments outside your pension plan

24%

23%

+1

Buy a major home appliance

32%

24%

+8

Make a major home improvement or repair over $1000

39%

35%

+4

Purchase an airline ticket for a pleasure trip

35%

42%

-7

Go away on vacation for a week or more

46%

59%

-13

Buy a computer

31%

16%

+15

Let the unpaid balance on your credit card increase

22%

6%

+18

Refinance your house or take a home equity loan

8%

8%

0

Buy or build a house

6%

5%

+1

 

Table 5: Consumer performance and intentions

In the next 12 months, do you expect to…

 

2014 Intent

2013 Intent

Change

Buy or lease a car

16%

16%

0

Purchase stocks or other types of investments outside your pension plan

25%

23%

+2

Buy a major home appliance

19%

24%

-5

Make a major home improvement or repair over $1000

32%

35%

-3

Purchase an airline ticket for a pleasure trip

43%

42%

+1

Go away on vacation for a week or more

54%

59%

-4

Buy a computer

17%

16%

+1

Let the unpaid balance on your credit card increase

5%

6%

-1

Refinance your house or take a home equity loan

5%

8%

-3

Buy or build a house

6%

5%

+1

 

Table 6: Credit card balances

Now thinking about the outstanding balance on your credit cards—how difficult is it to make payments on the balances? Would you say it is…

 

All

 Employment

Age

Housing

Race

 

Emp

Not empl

Ret

18-29

30-44

45-59

60+

Own

Rent

White

Nonwhite

Very difficult

10%

8

20

5

15

12

11

4

7

15

9

11

Somewhat difficult

16%

18

17

10

19

19

14

15

16

17

16

16

Not very difficult

18%

20

16

12

16

22

19

14

21

12

18

18

Not at all difficult

35%

35

25

43

26

25

37

46

37

29

38

27

Don’t have or use

20%

17

21

27

21

22

18

19

17

26

17

28

DK/Ref (vol)

1%

1

1

3

2

1

1

2

1

0

1

0

 

Table 7: Composite Number of Past and Intended Consumer Activity (Scale of 0 – 100)*

 

Composite Number

 

Gender

Age

All

Male

Female

18-29

30-44

45-59

60+

2014 Consumer Intentions

38

39

36

40

38

39

35

2014 Consumer Performance

35

37

33

36

35

36

35

2013 Consumer Intentions

39

43

35

40

40

40

37

2013 Consumer Performance

34

37

31

31

35

35

34

2012 Consumer Intentions

41

44

38

41

43

41

39

2012 Consumer Performance

35

40

30

36

37

34

32

2011 Consumer Intentions

39

41

37

41

40

39

36

2011 Consumer Performance

31

35

27

30

31

33

29

2010 Consumer Intentions

42

43

40

44

45

42

38

2010 Consumer Performance

28

29

27

26

31

27

26

2009 Consumer Intentions

39

40

37

45

42

36

36

2009 Consumer Performance

24

26

23

24

29

22

23

2008 Consumer Intentions

37

40

34

43

38

36

34

2008 Consumer Performance

34

38

31

39

37

34

32

2007 Consumer Intentions

40

42

39

48

45

39

37

2007 Consumer Performance

38

39

36

37

43

36

36

2006 Consumer Intentions

41

43

40

48

45

40

35

2006 Consumer Performance

40

43

39

43

44

42

34

2005 Consumer Intentions

45

48

43

50

48

43

41

2005 Consumer Performance

43

47

41

44

47

42

38

2004 Consumer Intentions

42

44

40

52

49

45

40

2004 Consumer Performance

41

44

39

42

43

42

35

2003 Consumer Intentions

42

 

 

 

 

 

 

2003 Consumer Performance

33

 

 

 

 

 

 

 

Table 8a: Housing price direction

During the next 12 months, do you think that housing prices in your area will go up or down?

 

All

 Employment

Age

Housing

Race

 

Emp

Not empl

Ret

18-29

30-44

45-59

60+

Own

Rent

White

Nonwhite

Up

48%

50

43

47

54

49

48

47

49

50

48

52

Down

5%

6

6

5

6

7

4

6

3

8

4

7

Stay the same

40%

41

41

37

38

42

42

38

42

36

42

36

DK/Ref (vol)

6%

3

10

11

2

3

6

9

6

6

6

6

 

Table 8b: Trend, direction of housing prices (January measures)

 

Current

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

Up

48%

48

46

49

56

28

38

46

55

81

80

Down

5%

38

30

30

26

14

47

38

28

10

 6

Same

40%

9

13

13

11

50

 9

12

12

  4

11

Unsure

6%

4

11

8

7

8

 6

 4

 5

   5

    4


 Table 9A: Business conditions compared to a year ago

Would you say that at the present time business conditions in New Jersey are better or worse than they were a year ago?

 

All

 Employment

Age

Housing

Race

 

Emp

Not empl

Ret

18-29

30-44

45-59

60+

Own

Rent

White

Nonwhite

Better

28%

29

18

18

35

28

24

28

30

23

29

25

Same

26%

26

29

29

21

27

27

26

27

22

27

23

Worse

38%

38

48

48

38

35

44

33

35

46

37

41

Unsure

9%

7

6

6

5

10

5

13

9

8

8

11

 

Table 9B: Present business conditions - trend

Would you say that at the present time business conditions in New Jersey are better or worse than they were a year ago?

[January measures]

 

Better

Same

Worse

Unsure

Current

28%

26%

38%

9%

2013

29%

21%

41%

10%

2012

30%

12%

46%

12%

2011

25%

9%

56%

10%

2010

13%

7%

71%

9%

2009

3%

5%

88%

3%

2008

18%

12%

56%

14%

2007

24%

19%

41%

16%

2006

33%

15%

37%

16%

2005

36%

15%

37%

12%

2004

33%

14%

43%

11%

2003

15%

10%

68%

7%

 

Table 10a: Business conditions in the year ahead

And how about a year from now—do you expect during the next 12 months business conditions in New Jersey will be better or worse than they are at present?

 

All

 Employment

Age

Housing

Race

 

Emp

Not empl

Ret

18-29

30-44

45-59

60+

Own

Rent

White

Nonwhite

Better

32%

32

28

33

39

30

32

29

33

26

30

36

Same

42%

44

39

41

38

45

44

42

44

42

44

40

Worse

19%

21

22

13

21

20

21

16

17

25

19

19

Unsure

7%

4

11

13

2

6

4

12

7

7

7

5

 

Table 10B: Business conditions in the year ahead - trend

And how about a year from now—do you expect during the next 12 months business conditions in New Jersey will be better or worse than they are at present? [January measures]

 

Better

Same

Worse

Unsure

Current

32%

42%

19%

7%

2013

39%

36%

17%

8%

2012

54%

10%

21%

15%

2011

54%

8%

26%

12%

2010

58%

8%

22%

13%

2009

42%

11%

37%

9%

2008

28%

15%

42%

16%

2007

37%

17%

30%

16%

2006

43%

13%

27%

17%

2005

52%

11%

21%

16%

2004

56%

10%

21%

13%

2003

43%

11%

34%

12%

 

 

Exact Question Wording

 

US1 and US2 released January 29, 2014

NJ1 released January 28, 2014

NJ2 released January 29, 2014

NJ3 through NJ5 released January 28, 2014

NJ6 and NJ7 released January 29, 2014

VICE1 through VICE5 released February 3, 2014

 

CC0     Do you play an important role in your household’s financial decisions?

1          Yes

2          No [Thank andskip to demos]

8          DK/refused

CC1     We are interested in how people in New Jersey are getting along financially at the present time. Would you say that you (and your family living there) are better off or worse off financially than you were a year ago, or are you about the same?

1          Better off

2          The same

3          Worse off

8          DK

9          Refused

CC2     Now looking ahead—do you think that a year from now you (and your family living there) will be better off or worse off, financially, or about the same?

1          Better off

2          The same

3          Worse off

8          DK

9          Refused

CC3     Would you say that at the present time business conditions in New Jersey are better, the same,  or worse than they were a year ago?

1          Better

2          Same

3          Worse

8          DK

9          Refused

CC4     And how about a year from now—do you expect during the next 12 months business conditions in New Jersey will be better or worse than they are at present, or will things remain the same?

1          Better

2          The same

3          Worse

8          DK

9          Refused

CC5     And what about your personal experience…have you, or anyone of your relatives or close friends lost a job in the past year?

1          Yes

2          No

3          DK/ref

CC6     In 2013, did you…?

1          Yes

2          No

3          Unsure (VOL)

            [ROTATE LIST]

a.         buy or lease a car?

b.         purchase stocks or other investments outside your pension plan

c.         buy a major home appliance?

d.         make a major home improvement or repair over $1000?

e.         buy an airline ticket for a pleasure trip?

f.          go away on vacation for a week or more?

g.         buy a computer?

i.          let the unpaid  balance on your credit card increase?

k.         refinance your house or take a home equity loan?

l.          buy or build a house?

CC7     In the next 12 months, do you expect to…

1          Yes

2          No

3          Unsure (VOL)

[ROTATE LIST—list identical to CC6]

a. buy or lease a car?

b. purchase stocks or other  investments outside your pension plan

c. buy a major home appliance?

d. make a major home improvement or repair over $1000?

e. buy an airline ticket for a pleasure trip?

f.  go away on vacation for a week or more?

g. buy a computer?

i. let the unpaid  balance on your credit card  increase?

k. refinance your house or take a home equity loan?

l.  buy or build a house?

CC8     Now thinking about the outstanding balance on your credit cards--how difficult is it to make payments on the balances? Would you say it is…  or do you not use credit cards?

1          Very difficult

2          Somewhat difficult

3          Not very difficult

4          Not at all difficult

5          Don’t use/have credit cards

8          DK/ref(VOL)

CC9     During the next 12 months, do you think that housing prices in your area will go up, go down or remain the same?

1          Up

2          Remain the same

3          Down

8          DK/ref(VOL)

 

Sample characteristics

 

Gender

Male

48

Female

52

 

Age

18-29

12

30-44

26

45-59

32

60+

28

Refused

2

 

Race/Ethnicity

White

69

Black/African-American

12

Latino or Hispanic

11

Asian

5

Other/refused

3

 

Public employee household

Yes

24

No

75

Unsure/refused

1

 

Party identification

Democrat/Lean Democrat

43

Independent/DK/refused

26

Republican/Lean Republican

31