Tom Kean Jr. starts this race with the name ID and popularity of a rock star. New Jersey voters this November will be looking to vote for a proven reformer like Tom Kean, Jr., not a political insider and wheeler/dealer like Menendez. If Kean raises the money, he wins. It's that simple.
Comment by Fairleigh Dickinson University's PublicMind Academic Associate Mark Campbell (Ed.D., University of Pennsylvania). Mark is a campaign consultant and an instructor at the Republican National Committee's Campaign Management College. A principal with Campbell & Campbell Campaigns, Inc., a Republican political consulting firm, Dr. Mark Campbell can be reached at 973-331-0055.