FDU PublicMind - Services

Research Services

PublicMind offers the complete range of research services to government, non-profit, and private-sector clients, from customized, large-scale studies to just a few survey questions, to consultation.

A PublicMind researcher is available for your entire project or any phase of it including design, sampling methodology, question wording, data collection, analysis, full written reports and presentations of the results. Note too that PublicMind’s uses professional interviewers specializing in opinion research and has 200 interviewing stations equipped for CATI (Computer Assisted Telephone Interviewing) and Query, CfMC and Results CATI software systems.

Each commissioned project is assigned a PublicMind project manager. PublicMind delivers the topline results within two business days and a written report within 5 business days following the end of fieldwork. PublicMind can also provide media communication packages.

Please see Standards and Client Testimonials

Omnibus Surveys

"Any questions?"

In addition to commissioned surveys, PublicMind offers omnibus services –give us your questions and we’ll add them to our regular surveys. Or let us help you design the questions you want to add. Either way, you save money and get the information you need.

Omnibus Question Rates

$500 for each prewritten closed-end question
$750 for each closed-end question we write for you
$350 setup fee for fewer than 4 questions

To let us know how we can help you, contact:

Dr. Peter J. Woolley at (973) 443-8725 or publicmind@fdu.edu.

Populations We Survey

New Jersey residents and/or registered voters

National residents (48 states) and/or registered voters

Health care/Medical

Interviewing staff have 15 years of experience interviewing physicians and healthcare professionals and are certified in Physician Data Collection.

A variety of other specialized populations

To ensure a representative sample and statistical validity, we stratify and weight our Random Digit Dialing (RDD) samples.

FDU PublicMind Consumer Indexes

Introduced in January, 2003, the PublicMind Consumer Indexes measure and compare consumer confidence past and future. See Recent Research for details on the current index levels.

The Index of Consumer Performance, the retrospective number, is a composite number of reported behavior over, and opinions of, the past year. The Index of Consumer Intentions, the predictive number, is a composite number of consumer opinions of, and intentions for, the coming year.

Each number is based on a series of questions about the economy, personal finance, and consumer intentions. In each index, responses about the direction of the economy and personal finances account for 40% of the composite. Consumer intentions regarding a variety of major expenditures over the past and coming year make up 50% of the index. And 10% of the composite number is a reflection of consumers’ comfort with personal debt. Each index can theoretically vary from on a scale from 0 to 100.

The University's partners in the project are Gateway Creative Group, Inc. based in Randolph, NJ and TMR, Inc. based in Parsippany, NJ.