Tables
| Question: Have you heard of a store called Wal-Mart? | ||
| Yes | 99% | |
| No | 1% | |
| Question: Do you have a favorable or unfavorable opinion of Wal-Mart? Would that be very or somewhat…? | |||||||||
| All | Party | Ideology | |||||||
| Dem | Ind | Rep. | Cons. | Mod. | Liberal | ||||
| Very Favorable | 24% | 24 | 25 | 25 | 26 | 25 | 23 | ||
| Somewhat favorable | 30% | 24 | 29 | 35 | 34 | 26 | 25 | ||
| Somewhat unfavorable | 13% | 14 | 15 | 13 | 10 | 16 | 15 | ||
| Very unfavorable | 14% | 19 | 12 | 10 | 9 | 12 | 24 | ||
| Unsure (vol) | 19% | 20 | 19 | 18 | 21 | 22 | 13 | ||
| Question: About how often, if at all, have you shopped at Wal-Mart in the past year…? | |||||||||||
| All |
Age |
NJ Regions* |
|||||||||
| 18 - 34 |
35 - 54 |
55 - 64 |
65 + |
NE |
NW |
Urban |
Cntral |
South |
|||
| Every week | 8% |
12 |
7 |
8 |
8 |
2 |
11 |
6 |
9 |
11 |
|
| Once or twice a month | 22% |
31 |
24 |
17 |
19 |
12 |
28 |
14 |
28 |
24 |
|
| Several times this year | 22% |
21 |
27 |
22 |
14 |
18 |
27 |
21 |
22 |
22 |
|
| Just once or twice | 27% |
25 |
26 |
29 |
26 |
26 |
22 |
31 |
25 |
29 |
|
| Never | 21% |
10 |
16 |
24 |
32 |
41 |
11 |
27 |
16 |
14 |
|
| Don't know / depends (vol) | 1% |
2 |
-- |
1 |
1 |
1 | 1 | 1 | 1 | -- |
|
* Northeast = Passaic and Bergen counties. Northwest = Sussex, Hunterdon, Warren, Morris, and Somerset counties. Urban Core = Essex, Hudson and Union counties. Central = Ocean, Burlington, Mercer, Monmouth, and Middlesex counties. South = Cape May, Cumberland, Gloucester, Camden, Atlantic and Salem counties.
| Question: Some people say Wal-Mart is…[good because it provides shoppers with the lowest price and saves them money]. Others say Wal-Mart is… [bad because it drives other business out and doesn't pay its workers well enough]. Which comes closest to your view? | |||||||||
| rotate answers | All | Party | How often have you shopped | ||||||
| Dem | Ind | Rep | Every week | 1 or 2x month | Several times | Once or twice | Never | ||
| good | 49% | 42 | 49 | 56 | 72 | 71 | 53 | 35 | 21 |
| bad | 37% | 46 | 32 | 30 | 20 | 18 | 35 | 55 | 58 |
| Neither / Both | 9% | 7 | 12 | 8 | 8 | 6 | 8 | 6 | 13 |
| Don't know / depends (vol) | 6% | 5 | 6 | 6 | -- | 5 | 4 | 5 | 9 |
| Question: Some people say Wal-Mart is…[good because it provides shoppers with the lowest price and saves them money]. Others say Wal-Mart is… [bad because it drives other business out and doesn't pay its workers well enough]. Which comes closest to your view? | |||||||
| rotate answers | All | Ideology | Race | ||||
| Con | Mod | Lib | White | NonWhite | |||
| good | 49% | 55 | 45 | 45 | 46 | 56 | |
| bad | 37% | 28 | 41 | 45 | 40 | 28 | |
| Neither/both [don't read] | 9% | 10 | 9 | 7 | 10 | 8 | |
| Don't know/depends (vol) | 6% | 7 | 5 | 4 | 5 | 9 | |
see also:
Survey
Analysis
Survey Details
