Background Memo  

The most recent poll by Fairleigh Dickinson University's PublicMind was conducted by telephone from January 20 to January 26 using a randomly selected nationwide sample of 801 adults aged 18 and over. The sampling error for 801 adults is +/- 3.5 percentage points at the 95 percent level of confidence. Survey results are also subject to non-sampling error. This kind of error, which cannot be measured, arises from a number of factors including, but not limited to, non-response (eligible individuals refusing to be interviewed), question wording, the order in which questions are asked, and variations among interviewers. All PublicMind interviews are conducted by TMR, Inc. of Cedar Knolls, NJ. Professionally trained interviewers use a CATI (Computer Assisted Telephone Interviewing) system. Random selection is achieved through computerized random-digit dialing. This technique gives every person with a phone number (including those with unlisted numbers) an equal chance of being selected.


The wording of the questions included in this release are as follows:

The Super Bowl will be played on Sunday, February 1st, How closely are you following this event…?

The Super Bowl will be played on Sunday, February 1st. Which if any of the following parts of the game do you think you’ll be watching...?

How much of the game itself do you think you’ll watch…?

How many times have you watched the Super Bowl in the last 5 years.?

During the regular season how often do you watch football …?

Which team do you want to win …[ROTATE] or….? [If “neither”or “don’t know”ask: Which way do you lean?]

In your opinion, do you believe that the country is moving in the right direction or do you believe it has gotten off on the wrong track?

How would you rate the job George W. Bush is doing as President—excellent, good, only fair, or poor?

As you know, there will be an election for President late this year. If the election were held today, and George Bush were the Republican candidate, would you vote for him or would you vote for his Democratic opponent?

Now, if his Democratic opponent were…[rotate list] … who would you vote for?

Now, the Democrats will be choosing a candidate for President; which ONE of the Democrats we just talked about would YOU choose… [ROTATE LIST]?

see also:
Survey Analysis
Tabular Results
Copyright © 2004, Fairleigh Dickinson University. All rights reserved. FDU PublicMind Poll [Latest update 040130]