The Super Bowl will be played on Sunday, February 1^st, How closely are you following this event…?

All

Core Fans

Social Fans

NOT Fans

Very closely

27

58

10

0

Somewhat

34

43

40

3

Not at all

40

0

50

97

The Super Bowl will be played on Sunday, February 1st. Which if any of the following parts of the game do you think you’ll be watching...?

All

Core Fans

Social Fans

NOT Fans

Yes

No

Yes

No

Yes

No

Yes

No

The pre-game show

31

64

54

44

23

66

0

100

The game itself

63

34

100

0

57

34

0

100

The half-time show

44

49

68

25

42

47

0

100

The commercials

57

40

87

12

55

38

0

100

The post-game show

23

71

45

48

14

80

0

100

How much of the game itself do you think you’ll watch…?

All Watchers

Core Fans

Social Fans

NOT Fans

All of it

49

72

16

N/A

Most of it

26

29

23

N/A

Some

17

0

41

N/A

Just a little

6

0

16

N/A

None

2

0

5

N/A

How many times have you watched the Super Bowl in the last 5 years.?

All

Core Fans

Social Fans

NOT Fans

None

22

0

18

73

1

9

0

13

20

2

7

0

15

7

3

10

0

24

0

4

7

10

7

0

5

45

90

24

0

During the regular season how often do you watch football …?

All

Core Fans

Social Fans

NOT Fans

Regularly

34

65

21

0

Sometimes

36

35

53

0

Never

30

0

25

100

Unsure

1

--

1

--

Which team do you want to win …[ROTATE] or….? [If “neither”or “don’t know”ask: Which way do you lean?]

All Watchers

Core Fans

Social Fans

NOT Fans

New England Patriots

34

37

31

9

Lean Patriots

3

3

3

4

Total Patriots

37

40

34

13

Carolina Panthers

41

50

33

8

Lean Panthers

4

3

4

1

Total Panthers

45

53

37

9

No preference

18

8

30

77