Question: Have you heard of [rotate list]? If you haven’t just tell me. [If yes, ask:] Do you have a favorable or unfavorable opinion of …? Would that be very or somewhat?

[ROTATE NAMES]

Haven’t heard of

Heard of

Very

Somewhat

Somewhat

Very

No opinion

Favorable

Unfavorable

Bob Menendez

 8%

92%

15

24

14 

20

27

Previous surveys…

Menendez 8/06

25%

76%

10

23

16

13

39

Menendez 7/06

24%

76%

13

23

14

11

40

Menendez 4/06

37%

63%

10

29

9

10

42

Menendez 3/06

35%

65%

12

28

6

7

46

Menendez 1/06

40%

60%

12

21

11

6

50

Menendez 9/05

64%

36%

14

27

16

5

38

Menendez 7/05

62%

38%

16

33

10

6

36

Tom Kean, Jr.

12% 

88%

16

22

17

11

34

Previous surveys…

Kean 8/06

17%

83%

15

29

10

4

42

Kean 7/06

21%

79%

12

27

12

6

43

Kean 4/06

28%

72%

13

26

10

4

47

Kean 3/06

38%

62%

12

28

7

5

47

Kean 1/06

38%

62%

12

29

8

4

48

Kean 9/05

54%

46%

16

30

13

3

38

Question: Have you heard of [rotate list]? If you haven’t just tell me. [If yes, ask:] Do you have a favorable or unfavorable opinion of …? Would that be very or somewhat?

[ROTATE NAMES]

All

Dem

Ind

Rep

Men

Women

White

Non-White

Bob Menendez

Very Favorable

15

24

12

4

14

16

14

23

Somewhat Favorable

24

34

19

17

22

26

24

24

Somewhat Unfavorable

14

10

8

22

16

11

15

8

Very Unfavorable

20

6

23

36

21

18

21

15

No Opinion

27

26

38

21

27

28

25

31

Tom Kean, Jr.

Very Favorable

16

12

14

30

19

12

16

13

Somewhat Favorable

22

4

23

31

25

20

24

13

Somewhat Unfavorable

17

28

13

9

14

20

16

25

Very Unfavorable

11

16

13

6

11

11

12

7

No Opinion

34

40

37

24

31

37

32

41

Question: Later this year there will be an election for New Jersey’s U.S. Senator between Bob Menendez, the Democrat and Tom Kean, Jr, the Republican? So far, how much have you heard or read about this race…[READ]?

All

Democrats

Independents

Republicans

A great deal

32%

35

32

30

Some

37%

32

41

36

Just a little

31%

33

28

33

Question: If the election for U.S. Senate were held right now, and you had to make a choice, which candidate would you vote for… or … ? [If choose ask: "Are you sure or might you change your mind?" If "unsure" ask:] Which way do you lean…or…?

Rotate names

All

D

I

R

con

mod

Lib

Men

Wom

Bob Menendez, the Democrat

42%

Lean Menendez

4%

Total Menendez

46%

80

35

11

21

51

71 

43

50

Tom Kean, Jr., the Republican

37%

Lean Kean

2%

Total Kean

39%

 11

32

78

 65

34 

18 

43

35

Unsure

13%

9

29

10

14

13

10 

12

14

Other

2%

1

5

2

1

2

1 

2

1

Question Ordering: Questions about President Bush and the military action in Iraq were placed either before questions about the Senate race or after the questions about the Senate race.

All

Ask about President and Iraq Before

Ask about Bush, Iraq After

Bob Menendez, the Democrat

46%

44

48

Tom Kean, Jr., The Republican

39%

41

36

Unsure

13%

13

14

Other

2%

2

1

Menendez Advantage

7%

3

12

Republican House Candidate

30%

30

30

Democratic House Candidate

41%

42

41

Unsure

29%

28

29

Democratic House Advantage

11%

12

11

Question: Which candidate for Senate… or … is best described by…?

rotate names

All

Dem

Ind

Rep

August

July

Honest, trustworthy

Bob Menendez

21%

38

9

5 

15

16

Tom Kean, Jr.

32%

12

26

 60

26

20

neither (vol)

16%

15

30

 11

14

13

both (vol)

6%

6

2

 6

9

8

don’t know (vol)

 26%

 28

 33

 18

36

42

Understands the concerns of the average person

Bob Menendez

33%

56

28

9 

23

31

Tom Kean, Jr.

24%

7

11

 53

21

17

neither (vol)

15%

7

30

 18

13

9

both (vol)

5%

5

6

  4

6

4

don’t know (vol)

 22%

 25

 25

 17

37

39

Has the background and experience to be a good US Senator

Bob Menendez

33%

53

31

11 

27

30

Tom Kean, Jr.

26%

8

15

54

23

22

neither (vol)

12%

7

24

12

7

6

both (vol)

6%

5

6

  7

7

6

don’t know (vol)

 24%

 27

 25

 16

36

37

Question: Now, regardless of which candidate you want to win, if you had to guess, who would you say is going to win the election for Senate in November… or …?

Rotate names

All

Dem

Ind

Rep.

August

July

Bob Menendez

 48%

61

42

37

47%

53%

Tom Kean, Jr.

 30%

18

24

 48

28%

29%

Don’t Know (vol.)

 21%

21

30

 14

23%

18%

Question: Is there anything in particular that you like about Bob Menendez?/ Is there anything in particular that you dislike about Bob Menendez? (Rotate names of candidates)

All

Dem

Ind

Rep.

Likes

Mention of Iraq/Bush/War on Terror

6%

7

2

4

Any other response

31%

44

33

22

Nothing

42%

30

40

55

Don't Know/No Response

21%

19

 24

20

Dislikes

Mention of Ethics/Reform/Corruption

15%

6

16

20

Any other response

21%

17

20

28

Nothing

44%

54

42

36

Don't Know/No Response

20%

23

22

17

Question: Is there anything in particular that you like about Tom Kean, Jr.?/ Is there anything in particular that you dislike about Tom Kean, Jr.? (Rotate names of candidates)

All

Dem

Ind

Rep.

Likes

Mention of Ethics/Reform/Corruption

7%

3

6

9

Any other response

28%

16

25

44

Nothing

42%

51

45

32

Don't Know/No Response

24%

30

 24

16

Dislikes

Mention of Iraq/Bush/War on Terror

7%

8

10

6

Any other response

21%

25

18

21

Nothing

48%

40

46

55

Don't Know/No Response

24%

28

26

18

Question Ordering: Open-ended questions about likes and dislikes were placed either before questions about the Senate race or after the questions about the Senate race.

All

Ask likes and dislikes before

Ask likes and dislikes after

Bob Menendez, the Democrat

46%

42

51

Tom Kean, Jr., The Republican

39%

42

36

Unsure

13%

14

13

Other

2%

2

1

Menendez Advantage

7%

0

15

Question: How strongly are your views of this Senate election influenced by national concerns, such as the economy or the military action in Iraq?

All

Dem

Ind

Rep.

August

July

Very strongly

 46

57

40

36

46%

52%

Somewhat strongly

 30

24

36

 32

30%

25%

Just a little

 12

6

12

 19

11%

10%

Not at all

 9

8

10

 12

9%

8%

Don’t know/ref. (vol)

 3

5

2

 1

5%

4%