Question: In your opinion, do you believe that the country is moving in the right direction or do you believe it has gotten off on the wrong track?

October 29

All

Dem.

Ind.

Rep.

Men

Women

Right direction

37%

12

29

73

42

34

Wrong track

52%

76

56

20

48

55

Don’t know/Unsure

11%

12

14

  7

10

11

October 22

All

Dem.

Ind.

Rep.

Men

Women

Right direction

36%

9

33

72

37

35

Wrong track

52%

84

44

15

53

52

Don’t know/Unsure

12%

 8

24

13

11

14

October 15

All

Dem.

Ind.

Rep.

Men

Women

Right direction

36%

12

35

67

36

36

Wrong track

54%

84

46

19

52

55

Don’t know/Unsure

11%

  4

20

14

13

  9

October 12

All

Dem.

Ind.

Rep.

Men

Women

Right direction

36%

13

34

66

37

34

Wrong track

53%

81

51

18

51

55

Don’t know/Unsure

12%

  6

16

16

12

11

Post-debate: Oct. 7

All

Dem.

Ind.

Rep.

Men

Women

Right direction

34%

11

17

67

39

31

Wrong track

54%

79

61

21

52

55

Don’t know/Unsure

12%

10

22

12

10

14

Pre-debate: Sept 29

All

Dem.

Ind.

Rep.

Men

Women

Right direction

35%

11

19

73

41

31

Wrong track

52%

79

56

17

50

54

Don’t know/Unsure

13%

10

26

10

  9

16

Question: How would you rate the job George W. Bush is doing as President—excellent, good, only fair, or poor?

Oct. 29

All

Dem

Ind.

Rep.

Men

Women

Excellent

15%

 2

 9

33

16

14

Good

26%

13

23

45

27

26

Only fair

24%

29

34

14

22

25

Poor

32%

53

31

  7

32

32

Don’t know/Unsure (vol)

  3%

  3

  4

  1

  3

  3

Question:  Later this year, there will be an election for President of the United States. If the election were held today do you think you would vote for …. or …. [ROTATE] ?  If “unsure,” or “don’t know” ask “which way do you lean?”

October 29

Base = XXX likely voters

All

Dem.

Ind.

Rep.

Men

Women

George Bush, the Republican Candidate

38%

 9

34

79

40

37

      lean Bush

  2%

 1

  5

  2

  1

 3

John Kerry, the Democratic candidate

45%

77

38

12

44

45

     lean Kerry

  2%

 3

  3

--

  1

 2

Nader or Other (vol.)

  2%

 2

  4

 2

  3

 2

Don’t know (vol.)

11%

 9

18

 7

11

11

October 22

Base = 503 likely voters

All

Dem.

Ind.

Rep.

Men

Women

George Bush, the Republican Candidate

40

 9

33

85

40

40

      lean Bush

 1

--

 2

  2

  1

 2

John Kerry, the Democratic candidate

46

80

30

  8

47

45

     lean Kerry

 3

 5

 3

 1

 3

 3

Nader or Other (vol.)

 1

 1

 4

 1

 2

 1

Don’t know (vol.)

 9

 6

28

 4

 9

 9

Post-debate: Oct. 15

Base= 508 likely voters

All

Dem.

Ind.

Rep.

Men

Women

George Bush, the Republican Candidate

42

11

43

80

42

42

      lean Bush

  4

  2

  6

  6

 5

  3

John Kerry, the Democratic candidate

44

78

31

  7

41

47

     lean Kerry

  2

 3

 2

  1

 2

  2

Nader or Other (vol.)

  2

 2

 4

  2

 3

  1

Don’t know (vol.)

  6

 5

15

  4

 7

  6

Post-debate: Oct. 12

Base= 500 likely voters

All

Dem.

Ind.

Rep.

Men

Women

George Bush, the Republican Candidate

40

 9

34

81

40

39

      lean Bush

  3

 2

 5

  4

  3

  3

John Kerry, the Democratic candidate

46

81

36

  6

43

49

     lean Kerry

  2

 2

--

  2

 2

  2

Nader or Other (vol.)

  2

 2

  2

--

 3

  1

Don’t know (vol.)

  8

 4

25

  6

10

  7

Post-debate: Oct. 7

Base= 500 likely voters

All

Dem.

Ind.

Rep.

Men

Women

George Bush, the Republican Candidate

39

 9

26

79

43

36

      lean Bush

  2

 1

--

  4

  2

  2

John Kerry, the Democratic candidate

47

79

44

10

46

48

     lean Kerry

 2

 4

  2

  1

  3

 2

Nader or Other (vol.)

 2

 1

  6

  2

  4

 1

Don’t know (vol.)

 8

 7

 23

  4

  4

12

Pre-debate: September 29

Base= 489 likely voters

All

Dem.

Ind.

Rep.

Men

Women

George Bush, the Republican Candidate

41

11

35

85

45

38

      lean Bush

  3

 2

--

3

  1 

  4

John Kerry, the Democratic candidate

43

76

35

5

43

43

     lean Kerry

  2

  3

 3

1

  2

  2

Nader or Other (vol.)

  2

  --

 1

2

  2

  2

Don’t know (vol.)

10

  7

 25

4

  8

11

Question: In deciding their vote for president, people focus on different things. Which one of the following issues is the most important to you in deciding who to vote for for President…?

On that issue, _____, which candidate would do a better job?

[ROTATE LIST]

All

Dem

Ind

Rep

Men

Women

Bush

Kerry

N=

The state of the economy

18

22

23

13

24

14

19

68

101

national security and the war on terror

42

26

38

66

42

43

68

21

233

quality of the environment

 2

  3

  3

  2

 2

 3

  8

85

13

providing health care insurance

11

17

  8

  5

 9

13

19

66

59

improving education

  6

  7

  4

 5

 6

 5

32

52

31

Other (vol)

  1

--

  1

 1

  1

 1

None (vol.)

  2

 1

  3

 1

  3

--

All (vol.)

17

23

21

 9

12

22

Don’t know (vol.)

  1

--

  1

--

  1

--

Question: Now, in deciding their vote for president, people also focus on different qualities in a candidate.  Which one of the following qualities is most important to you in deciding who to vote for for President…?

And which candidate is better described by that quality…?

[ROTATE LIST]

All

Dem

Ind

Rep

Men

Women

Bush

Kerry

N=

Being a strong leader

32

24

28

46

34

30

70

23