Behind the Scenes

FDU PublicMind surveys are conceived by our academic associates and conducted by the professional staff at PublicMind’s telephone field house partner, TMR Incorporated. TMR is a marketing/opinion research and data collection firm with offices in New Jersey, Colorado, Pennsylvania, and California. All TMR facilities have the capability for on-site and remote monitoring. All interviewing stations are equipped for CATI (Computer Assisted Telephone Interviewing). TMR's 200 interviewing stations are equipped with Query, CfMC and Results CATI software systems. Each facility is managed by an experienced telephone research professional and has a full complement of supervisors and editors. TMR's top management offers years of experience in all facets of marketing research. A multi-talented supervisory group and a bright, energetic interviewing staff are well trained and highly motivated.